Payola: the music industry's biggest cheat code?

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Today we’re talking payola! We’ll talk about its history (and several payola scandals). Additionally, we’ll talk about a ‘payola-adjacent’ practice known as pay-for-play, which is pretty common today. We’ll talk about how pay-for-play works, and some songs that became hits as a result, like Fancy. We’ll also talk about how songs by artists like Dua Lipa, Shawn Mendes, Khalid and Halsey were thought to be promoted by pay for play as a result of another scandal. We’ll also talk the ‘conspiracy theories’ about Espresso’s playlisting, and how Sabrina’s song seems to always come second on spotify. And lastly, we’ll touch on the infamous ‘Hybe Payola’, more specifically on whether it may have made ILLIT’S Magnetic a hit.

Email: naomi@sparkmedia.la

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SOURCES:
https://www.digitalmusicnews.com/2020/11/09/what-is-payola-definition/
https://books.google.com/books?id=2e0RDAAAQBAJ&pg=PA738#v=onepage&q&f=false
https://opsdesk.org/payola-scandal-breaks/#:~:text=The%20phrase%20was%20coined%20in,DJs%20to%20play%20particular%20songs.
https://www.history.com/this-day-in-history/the-payola-scandal-heats-up
https://www.vice.com/en/article/64y8y9/a-brief-history-of-american-payola
https://www.vice.com/en/article/64y8y9/a-brief-history-of-american-payola
https://www.nytimes.com/1998/03/31/arts/pay-for-play-back-on-the-air-but-this-rendition-is-legal.html
https://www.npr.org/2017/01/17/509851163/in-an-ever-changing-music-industry-cash-for-hits-remains-a-constant
https://www.theguardian.com/media/2005/jul/26/radio.business
https://www.cbsnews.com/news/10m-payola-settlement/
https://slate.com/business/2005/07/what-s-wrong-with-payola-nothing.html
https://www.washingtonpost.com/news/arts-and-entertainment/wp/2014/07/15/clear-channels-on-the-verge-program-helped-make-iggy-azalea-a-star-heres-how-it-works/
https://support.spotify.com/us/artists/article/getting-access-to-discovery-mode/?utm_campaign=sem_google-search_pro_all-en_ck_crossdevice_cpc_br_broad&utm_source=google-search&utm_medium=sem&utm_content=sl-disco-access&gad_source=1&gclid=CjwKCAjw4ri0BhAvEiwA8oo6F2oUoCQ24KSmEv-TIcxG_BtGwQb5O4S82sp_Y6smkneTTYN6s-w_OxoCTckQAvD_BwE
https://www.wired.com/story/spotify-streaming-playlists-music/
https://www.vox.com/culture/357907/spotify-sabrina-carpenter-espresso-chappell-roan-algorithm
https://www.digitalmusicnews.com/2024/03/01/spotify-discovery-mode/
https://www.billboard.com/pro/spotify-discovery-mode-expands-access-stream-on-event/
https://support.spotify.com/us/artists/article/getting-started-with-campaign-tools/
https://www.rollingstone.com/pro/features/pay-for-play-radio-texts-1067691/
https://www.koreaboo.com/news/hybe-group-illit-fashion-week-debut-before-debut-netizens-react/
https://www.koreaboo.com/stories/fact-check-hybe-really-illit-payola-spotify/